Looking with a new set of eyes

Looking with a new set of eyes

Timothy Mwaura is a Kenyan cinematographer and director. He has worked with Makmende on many assignments across the continent. But, in the rush of a production there’s never time to really get to know each other, so we asked for an interview to find out what drives him. It ended up being a conversation about the human condition and the love of cinematography. 

Read more

Simply telling the story isn’t enough anymore

content strategy

Simply telling the story isn’t enough anymore

At Makmende we’re lucky enough to work with clients that have great stories to tell. Unfortunately, they often have a hard time getting people’s attention. Because, who’s listening anyway? Simply telling the story isn’t enough anymore. You need a plan, a strategy.

Read more

Why health partnerships don’t make the news and how they should

Why health partnerships don’t make the news and how storytelling could help change that

In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.

Read more

Does ‘mobile first’ change the way you create video?

Does ‘mobile first’ change the way you create video?

The numbers are very clear, over half of all people (and almost all millennials) watch video content on a mobile device. We’re glued to our phones and tablets; we pay, buy, create, search and socialise on mobile.
Mobile video is a great opportunity to interact with your audience and improve conversion rates. So when creating online video content, why not put mobile first?

Read more