I never thought that I would actually begin a career in film. I was very involved in the political scene. I have always been an activist. My desire to be part of the international conversation of politics was very intense…
Timothy Mwaura is a Kenyan cinematographer and director. He has worked with Makmende on many assignments across the continent. But, in the rush of a production there’s never time to really get to know each other, so we asked for an interview to find out what drives him. It ended up being a conversation about the human condition and the love of cinematography.
In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.
The numbers are very clear, over half of all people (and almost all millennials) watch video content on a mobile device. We’re glued to our phones and tablets; we pay, buy, create, search and socialise on mobile.
Mobile video is a great opportunity to interact with your audience and improve conversion rates. So when creating online video content, why not put mobile first?
