Although impact investing is hot and an increasing ‘must’, it can still be quite a challenge for funds to communicate about ‘impact’ to investors, partners and stakeholders. More specifically, to explain concretely what makes your fund stand out and to profile yourself amongst many other funds. So how do we put a face (and a heart) to your sustainable investment? By telling the story through a human lens and by conveying the necessity and importance of the impact in daily lives of communities worldwide, we can show there is a higher purpose and bigger value to your investment than just “return on investment”.
Our team at Makmende has many years of experience in crafting stories for funds such as SIFEM, PWC, Symbiotics, Triple Jump, H&M Foundation, Netherlands Enterprise Agency, FMO and others. During this remote video production session we briefly explain how to build on a content strategy that starts with the first question: 1. How can you position yourself better? (as you are not the only impact investor out there). 2. What makes a story powerful? After this we dig deeper into the third question: 3. How can you up your game with remote video storytelling? And how do you avoid the major pitfalls that are connected to remote production? What do you need to take into account? And how do you collaborate with all the different players in the field?
We will have a look at impact investment related cases (produced in collaboration with impact fund Regmifa and SIFEM to illustrate these takeaways.
Sign up by sending an email to flore@makmendemedia.com and looking forward to having you!
September
Monday 19, 26
Oktober
Monday 10, 17, 24
November
Monday 7, 14, 21, 28
Gabrielle de Mijolla was faced with a rather daunting challenge: producing video content from 24 countries in a mere 3 months’ time. the classical approach of flying a film crew around the world wouldn’t work (not to mention COVID-19). The only way to get the job done was employing and managing multiple film crews simultaneously…
Western hegemony keeps declining as other parts of the globe claim their rightful places. With a pandemic that keeps on raging, Makmende is letting go of the Western gaze even further. In its hybrid events, which combine the best of the offline and online experiences, people from across the globe create magic together…
“For us, the question is always: how can we move beyond the idea of us and them, and into the space of actual human connection?”, says Giselle Micollo, Creative Director at Makmende Media. “We aspire to be inspired by all media makers who participate in our productions, here and there, instead of being the top-down employers”…