Care | WALK IN HER SHOES
How do you bring a far away reality closer to home? It’s an issue many NGO’s struggle with. 360° video is the next best thing to physically go somewhere. With the 360 goggles on you can look around you, above and below. It’s an immersive experience and a great conversation started at conferences and events. The material can also be watched online or with your mobile phone (by moving it around in the air).
For the Care fundraising campaign ‘Walk in her Shoes’, Makmende created 3 short 360° films in Jordan, featuring three very different women: a Syrian refugee living in a refugee camp with her family; a young mother starting up a plumbing business in a male dominated society and a senior farmer living off the land, with nothing else but her two worn hands to depend on. Care invites the Dutch audience to walk a mile in their shoes, experience what their life is like and join Care to support these women.
360° Video is an effective tool if you want to create a buzz online, or gather a crowd at events and presentations.