CARE and H&M Foundation | Impact stories

Care | Unlikely Entrepreneur? 

Together with Care and the H&M Foundation, Makmende set out to break through existing stereotypes about female entrepreneurship. What image do we have of successful business women? How old are they? What colour is their skin? What part of the world do they live in?
Does a Guatemaltecan farmer fit the bill? Is she an #Unlikely Entrepreneur? Watch the video and see for yourself.


For the project ‘Unlikely Entrepreneur?’, we made a series of videos and photos produced in Guatemala, Sierra Leone, Sri Lanka and Yemen, to show the reality of female entrepreneurship around the world.

Is your brand or organisation trying to change perceptions and shatter prejudice? Contact us to create truthful and authentic stories. 

Drop us a line if you’re working on something that could use a little of the Makmende spirit

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