
This was SOS’s ask to Makmende as the international organisation looked for a way to keep meaningful brand engagement in these unprecedented times.
SOS focuses on keeping kids all around the world happy and connected. But international lockdown meant not only were little ones not seeing anyone, they were also not being seen.
Knowing the power of telling stories through different and less predictable perspectives, Makmende flipped this narrative by making kids the storytellers themselves. We know that meaningful brand engagement doesn’t have to be serious and often light hearted content can have more power and pull.
Filming their surroundings in remote locations in every corner of the world, children documented what the pandemic
meant for them. Each episode consisted of a child exploring an adult, pandemic related issue, through their own young eyes.
After series 1 took SOS’s social media channel by storm, a second series was commissioned.
Consisting of 4 part episodes, these series not only connected kids, but helped adults see the pandemic in a different way.
Sometimes children have the most telling insights, it’s about hearing them.
Drop us a line if you’re working on something that could use a little of the Makmende spirit


Dutch Relief Alliance: Locust Battleground film | September 2020

Cartier Women’s Initiative | June 2020

GAIN Sun Pitch Competition | July 2020

GLOBAL VIRTUAL IMPACT EVENT RELX | August 2020

GLOBAL (ONLINE) AWARD SHOW CARTIER | MARCH 2020

BoP Inc. | 2Scale

Dutch Enterprise Agency (RVO) | content strategy for thought leadership

GAIN | Storytelling through 360

Protected: Care and H&M Foundation | Access Approved

Habitat for Humanity | Influencer Campaign

Girls Advocacy Alliance (Plan) | mini documentairy

Space Office + G4AW | impact story

Unicef and Gain | impact films

Care and H&M Foundation | impact film

Hivos | program videos

Mama Cash | Awareness campaign

FNV | Offline fundraising

PWC | Changing employee behavior

Sifem and Obviam | project video

Development Bank of Austria | Impact story

Pymwymic | Impact days

Booking.com | Impact stories

Care and H&M Foundation | Influencer campaign

ActionAid | Campaign films

CARE and H&M Foundation | Impact stories

Copy Africa Interactive is now Makmende

Aidsfonds | Campaign film

RelX Group | Environmental Challenge

Care | WALK IN HER SHOES

Booking.com | Booster Programme

Both Ends | Reality of Mine

Novartis | Better Heart Better Cities

Global Alliance for Improved Nutrition | Urban Malnutrition

Human Cities Coalition | Liveable Cities

Belgian Development Agency | Responsible Tourism

MamaCash | TAILORED ACTIVISM

Care and the H&M Foundation | WHO INSPIRES YOU?

Facebook | CONNECTING THE WORLD

Microbanker | IT’S ALL ABOUT THE MONEY

BoP Innovation Center | ASK DR. RONI

Philips | A BETTER WORLD AND BRIGHTER FUTURES
