How do we keep family bonds strong throughout these weird, Covid-19, times?
This was SOS’s ask to Makmende as the international organisation looked for a way to keep meaningful brand engagement in these unprecedented times.
SOS focuses on keeping kids all around the world happy and connected. But international lockdown meant not only were little ones not seeing anyone, they were also not being seen.
Knowing the power of telling stories through different and less predictable perspectives, Makmende flipped this narrative by making kids the storytellers themselves. We know that meaningful brand engagement doesn’t have to be serious and often light hearted content can have more power and pull.
Filming their surroundings in remote locations in every corner of the world, children documented what the pandemic
meant for them. Each episode consisted of a child exploring an adult, pandemic related issue, through their own young eyes.
After series 1 took SOS’s social media channel by storm, a second series was commissioned.
Consisting of 4 part episodes, these series not only connected kids, but helped adults see the pandemic in a different way.
Sometimes children have the most telling insights, it’s about hearing them.
Drop us a line if you’re working on something that could use a little of the Makmende spirit
Our portfolio
SOS: Quarantine Kids | 2020
ProjectsDutch Relief Alliance: Locust Battleground film | September 2020
ProjectsCartier Women’s Initiative | June 2020
ProjectsGAIN Sun Pitch Competition | July 2020
ProjectsGLOBAL VIRTUAL IMPACT EVENT RELX | August 2020
ProjectsGLOBAL (ONLINE) AWARD SHOW CARTIER | MARCH 2020
Events, ProjectsBoP Inc. | 2Scale
ProjectsDutch Enterprise Agency (RVO) | content strategy for thought leadership
ProjectsGAIN | Storytelling through 360
ProjectsBeveiligd: Care and H&M Foundation | Access Approved
Habitat for Humanity | Influencer Campaign
ProjectsGirls Advocacy Alliance (Plan) | mini documentairy
ProjectsSpace Office + G4AW | impact story
ProjectsUnicef and Gain | impact films
ProjectsCare and H&M Foundation | impact film
ProjectsHivos | program videos
ProjectsMama Cash | Awareness campaign
ProjectsFNV | Offline fundraising
ProjectsPWC | Changing employee behavior
ProjectsSifem and Obviam | project video
ProjectsDevelopment Bank of Austria | Impact story
ProjectsPymwymic | Impact days
ProjectsBooking.com | Impact stories
ProjectsCare and H&M Foundation | Influencer campaign
ProjectsActionAid | Campaign films
ProjectsCARE and H&M Foundation | Impact stories
ProjectsCopy Africa Interactive is now Makmende
NewsAidsfonds | Campaign film
ProjectsRelX Group | Environmental Challenge
ProjectsCare | WALK IN HER SHOES
ProjectsBooking.com | Booster Programme
ProjectsBoth Ends | Reality of Mine
ProjectsNovartis | Better Heart Better Cities
ProjectsGlobal Alliance for Improved Nutrition | Urban Malnutrition
ProjectsHuman Cities Coalition | Liveable Cities
ProjectsBelgian Development Agency | Responsible Tourism
ProjectsMamaCash | TAILORED ACTIVISM
ProjectsCare and the H&M Foundation | WHO INSPIRES YOU?
ProjectsFacebook | CONNECTING THE WORLD
ProjectsMicrobanker | IT’S ALL ABOUT THE MONEY
ProjectsBoP Innovation Center | ASK DR. RONI
ProjectsPhilips | A BETTER WORLD AND BRIGHTER FUTURES
ProjectsAids Fonds | BRIDGING THE GAPS
Projects