IT’S ALL ABOUT THE MONEY| Microbanker
When Microbanker launched a radical new platform allowing people to sponsor individual entrepreneurs in Uganda, they needed to create a buzz around it. They asked us to come up with something ‘daring’.
So we organized a lipdub in a small Ugandan town called Mukono together with 500 women, singing and dancing to Jesse J’s ‘Pricetag’.
It resulted in a heartwarming, humorous videoclip that shows how we all have similar dreams and aspirations, regardless of our environment or the country we happen to live in. The video hit 2 million views on youtube and brought in large donations to help finance small businesses around the world. It was awarded the golden radiator award, an award for videos that avoid stereotypes.
Do you also have a great initiative that you want the world to know about?
Contact us
‘Makmende helped us to make a promo video, it became Africa’s largest lipdub. Choosing the most impactful message was instrumental in getting the video to go viral on social media.’
Duko Hopman, founder and CEO of Microbanker
Jessie J tweeted: @ Positive imagery, Funny, lifting on a social media hype

Drop us a line if you’re working on something that could use a little of the Makmende spirit
Our portfolio
SOS: Quarantine Kids | 2020
ProjectsDutch Relief Alliance: Locust Battleground film | September 2020
ProjectsCartier Women’s Initiative | June 2020
ProjectsGAIN Sun Pitch Competition | July 2020
ProjectsGLOBAL VIRTUAL IMPACT EVENT RELX | August 2020
ProjectsGLOBAL (ONLINE) AWARD SHOW CARTIER | MARCH 2020
Events, ProjectsBoP Inc. | 2Scale
ProjectsDutch Enterprise Agency (RVO) | content strategy for thought leadership
ProjectsGAIN | Storytelling through 360
ProjectsHabitat for Humanity | Influencer Campaign
ProjectsGirls Advocacy Alliance (Plan) | mini documentairy
ProjectsSpace Office + G4AW | impact story
ProjectsUnicef and Gain | impact films
ProjectsCare and H&M Foundation | impact film
ProjectsHivos | program videos
ProjectsMama Cash | Awareness campaign
ProjectsFNV | Offline fundraising
ProjectsPWC | Changing employee behavior
ProjectsSifem and Obviam | project video
ProjectsDevelopment Bank of Austria | Impact story
ProjectsPymwymic | Impact days
ProjectsBooking.com | Impact stories
ProjectsCare and H&M Foundation | Influencer campaign
ProjectsActionAid | Campaign films
ProjectsCARE and H&M Foundation | Impact stories
ProjectsAidsfonds | Campaign film
ProjectsRelX Group | Environmental Challenge
ProjectsCare | WALK IN HER SHOES
ProjectsBooking.com | Booster Programme
ProjectsBoth Ends | Reality of Mine
ProjectsNovartis | Better Heart Better Cities
ProjectsGlobal Alliance for Improved Nutrition | Urban Malnutrition
ProjectsHuman Cities Coalition | Liveable Cities
ProjectsBelgian Development Agency | Responsible Tourism
ProjectsMamaCash | TAILORED ACTIVISM
ProjectsCare and the H&M Foundation | WHO INSPIRES YOU?
ProjectsFacebook | CONNECTING THE WORLD
ProjectsMicrobanker | IT’S ALL ABOUT THE MONEY
ProjectsBoP Innovation Center | ASK DR. RONI
ProjectsPhilips | A BETTER WORLD AND BRIGHTER FUTURES
ProjectsAids Fonds | BRIDGING THE GAPS
Projects
Our portfolio
SOS: Quarantine Kids | 2020
ProjectsGLOBAL (ONLINE) AWARD SHOW CARTIER | MARCH 2020
Events, ProjectsBoP Inc. | 2Scale
ProjectsGAIN | Storytelling through 360
ProjectsUnicef and Gain | impact films
ProjectsHivos | program videos
ProjectsMama Cash | Awareness campaign
ProjectsFNV | Offline fundraising
ProjectsPWC | Changing employee behavior
ProjectsSifem and Obviam | project video
ProjectsPymwymic | Impact days
ProjectsBooking.com | Impact stories
ProjectsActionAid | Campaign films
ProjectsAidsfonds | Campaign film
ProjectsCare | WALK IN HER SHOES
ProjectsBooking.com | Booster Programme
ProjectsBoth Ends | Reality of Mine
ProjectsMamaCash | TAILORED ACTIVISM
ProjectsFacebook | CONNECTING THE WORLD
ProjectsAids Fonds | BRIDGING THE GAPS
Projects