RelX Group

Environmental Challenge

The Loowatt is a great alternative for those gruesome chemical toilets we’ve all stumbled upon at a festival at one point in our life. But it’s also a solution for people living in areas with lack of water or where there’s no sewages.
Countries worked in
United Kingdom, Madagascar
Deliverables
Video

“Everyone in the world wants, needs and values a great and clean toilet experience”.

Ask

Loowatt CEO, Virgina Gardiner, created a business around that idea. She designed a waterless toilet, using an environmental friendly technique -no chemicals.

Makmende approach

We created a film about the company, filming at a festival in London and in an urbanised area in the Madagascar capital, Antananarivo.

Outcome

This innovative business received the RELX Environmental Challenge award. An annual reward for innovative projects that bring safe water and improved sanitation to the developing world.

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