Care + H&M Foundation | COLLECTIVE POWER

Women in Ethiopia are changing the game. Through entrepreneurship they’re supporting their families and each other. These women have organized themselves in Village Savings and Loans Associations (VSLA). They give each other advice and receive trainings through the VSLA to improve their businesses. The idea of solidarity is the guiding principle for these films, because when we feel that someone has got our back, we dare to aim higher. The strength of the group allows the individual women to show their true potential.

This collective power is shown in a different and original film. The films are a rhythmic, sensitive and energetic, connecting the dancers to the women through image, speech and sound. We conveyed the feeling of what can be achieved by women who participate in such a group through a dance by the ethiopian dance group ‘Destino’. The film had a total reach of almost 100k online and generated an engagement of almost 1,5k. See the whole film here.

Drop us a line if you’re working on something that could use a little of the Makmende spirit