We all know Cartier for its luxury watches. What fewer people know is that the Cartier Foundation, organiser of The Cartier Women’s Initiative, drives an annual international entrepreneurship program & award show to support female impact entrepreneurs worldwide.

Makmende’s expertise in telling impact stories around powerful women, its worldwide network of local impact film makers and Makmende’s capacity to shoot in multiple countries simultaneously made us Cartier’s best partner in crime for this amazing adventure. So our crews started shooting talentful female entrepreneurs from Chile and New-Zealand to Nigeria and Denmark when suddenly Covid-19 hit. Yet, despite sudden lockdowns & restrictions our teams managed to deliver to the highest standards in a timely manner.

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