Care and H&M Foundation | Access Approved

Care and H&M Foundation | Access Approved

A global campaign on access to finance and financial inclusion

Giving women better access to finance could unlock $330Bn in Annual Global Revenue. So why aren’t banks noticing? CARE and H&M asked us to develop a global campaign to create awareness on access to finance and financial inclusion.

In this campaign we went from the abstract world of finance (facts and figures), to the tangible realm of female entrepreneurs. Featuring women from four countries (Jordan, Peru, Ivory Coast, Sri Lanka) to show the reality behind the numbers. These women have build a business despite the barriers. They’ve made a career of problem solving. They’re resourceful, determined and passionate. Imagine how far they’ll go when access to finance isn’t denied but Approved. They could use their strengths, not just to survive, but to thrive…

The campaign was picked up by national (The Netherlands & United Kingdom) and international media (World Economic Forum). In total the campaign reached an audience of well over 12.9 million people worldwide – from The Netherlands and UK to Peru, Jordan and USA.

Campaign video (compilation) in 4 countries

Publications in press

campaign care & H&M access approved

PR in media

Full videos for website

Peru, full video

Ivory Coast, full video

Social media versions

Sri Lanka, edit for social media Care Nederland with influencer

Ivory Coast, social media edit (teaser)

Jordan, social media edit (teaser)


Photograph from Jordan

Photograph Ivory Coast

Photograph Peru

Drop us a line if you’re working on something that could use a little of the Makmende spirit

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