Care and H&M Foundation | Access Approved
A global campaign on access to finance and financial inclusion
Giving women better access to finance could unlock $330Bn in Annual Global Revenue. So why aren’t banks noticing? CARE and H&M asked us to develop a global campaign to create awareness on access to finance and financial inclusion.
In this campaign we went from the abstract world of finance (facts and figures), to the tangible realm of female entrepreneurs. Featuring women from four countries (Jordan, Peru, Ivory Coast, Sri Lanka) to show the reality behind the numbers. These women have build a business despite the barriers. They’ve made a career of problem solving. They’re resourceful, determined and passionate. Imagine how far they’ll go when access to finance isn’t denied but Approved. They could use their strengths, not just to survive, but to thrive…
The campaign was picked up by national (The Netherlands & United Kingdom) and international media (World Economic Forum). In total the campaign reached an audience of well over 12.9 million people worldwide – from The Netherlands and UK to Peru, Jordan and USA.
Campaign video (compilation) in 4 countries
Publications in press
PR in media
Full videos for website
Peru, full video
Ivory Coast, full video
Social media versions
Sri Lanka, edit for social media Care Nederland with influencer
Ivory Coast, social media edit (teaser)
Jordan, social media edit (teaser)
Photography
Photograph from Jordan
Photograph Ivory Coast
