SOS Children’s villages - Kids Stay Strong
We were asked to:
SOS Children’s villages was one of the first organisations to connect with us at the start of 2020 just months into the COVID-19 pandemic. They didn’t want to promote their work or raise funds, they connected with us simply because they wanted to show how children around the world were doing. SOS Children’s villages is all about creating loving homes to support children. Now, the importance of a caring family had become ever more apparent. That’s what they wanted to talk about.
The Makmende Approach
Knowing the power of telling stories through different and less predictable perspectives, Makmende made the kids the storytellers themselves. With the support of our local producers children around the world participated by filming their homes and families with their mobile phones. They shared their feelings and thoughts. We took their personal and meaningful bits of video and turned it into an uplifting social media series.