Official selection of the world’s largest conference on gender equality and the health and rights of girls and women.
We are very happy to announce that two of our films created for CARE Nederland & H&M Foundation have been selected for the Women Deliver Film Festival 2019 in Vancouver! The Makmende team is super proud, and therefor we share (one more time) these two incredible films on women empowerment with you!
Official selected 1: Unlikely entrepreneur?
Together with Care and the H&M Foundation, Makmende set out to break through existing stereotypes about female entrepreneurship. What image do we have of successful business women? How old are they? What colour is their skin? What part of the world do they live in?
Does a Guatemaltecan farmer fit the bill? Is she an #Unlikely Entrepreneur? Watch the video and see for yourself.
For the project ‘Unlikely Entrepreneur?’, we made a series of videos and photos produced in Guatemala, Sierra Leone, Sri Lanka and Yemen, to show the reality of female entrepreneurship around the world.
Official selected 2: Collective power
Women in Ethiopia are changing the game. Through entrepreneurship they’re supporting their families and each other. These women have organized themselves in Village Savings and Loans Associations (VSLA). They give each other advice and receive trainings through the VSLA to improve their businesses. The idea of solidarity is the guiding principle for these films, because when we feel that someone has got our back, we dare to aim higher. The strength of the group allows the individual women to show their true potential.
This collective power is shown in a different and original film. The films are a rhythmic, sensitive and energetic, connecting the dancers to the women through image, speech and sound. We conveyed the feeling of what can be achieved by women who participate in such a group through a dance by the ethiopian dance group ‘Destino’. The film had a total reach of almost 100k online and generated an engagement of almost 1,5k and now is also in the official selection of the Women Deliver Film Festival 2019!
Sign up for our newsletter for updates on technology, Media for Impact and content production around the globe.