How do you tell stories that inspire and motivate your audience to take positive action while the world is on fire?
Communicating on Climate Change
Many global organisations work on raising awareness and provoke accelerated action in times of urgency. There is a challenge for comms professionals to tell uplifting, inspirational stories to take urgent action to turn the tide. Main questions that we encounter are: how do you visualise concepts such as sustainable travel or water management and sanitation? How do we tell stories around complex issues such as the negative impact of climate change (for example the increasing gender inequality and food security) ?
Our team at Makmende has many years of experience in crafting stories for organisations such as the International Union for Conservation of Nature (IUCN), Netherlands Enterprise Agency (RVO) and the sustainability programs within organisations such as RLEX and Booking.com Foundation.
During this remote video production session we briefly explain how to build on a content strategy that starts with the first question: 1. How can you position yourself better? 2. What makes a story powerful? After this we dig deeper into the third question: 3. How can you up your game with remote video storytelling? And how do you avoid the major pitfalls that are connected to remote production? What do you need to take into account? And how do you collaborate with all the different players in the field?