Why health partnerships don’t make the news and how storytelling could help change that
In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.
Does ‘mobile first’ change the way you create video?
The numbers are very clear, over half of all people (and almost all millennials) watch video content on a mobile device. We are glued to our phones and tablets; we pay, buy, create, search and socialise on mobile. Mobile video is a great opportunity to interact with your audience and improve conversion rates. So, when creating online video content, why not put mobile first?