Spotlight on our network: from political activist to creator of stories

Spotlight on our Network: from political activist to creator of stories Batoul is our local producer in Jordan. During one of our recent projects for Care, we had the opportunity to meet with her and talk about her experiences as a woman in the industry. This is her story. I was born and raised in ... Read more

Simply telling the story isn’t enough anymore

content strategy

Simply telling the story isn’t enough anymore

At Makmende we’re lucky enough to work with clients that have great stories to tell. Unfortunately, they often have a hard time getting people’s attention. Because, who’s listening anyway? Simply telling the story isn’t enough anymore. You need a plan, a strategy.

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Why health partnerships don’t make the news and how they should

Why health partnerships don’t make the news and how storytelling could help change that

In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.

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Does ‘mobile first’ change the way you create video?

Does ‘mobile first’ change the way you create video?

The numbers are very clear, over half of all people (and almost all millennials) watch video content on a mobile device. We’re glued to our phones and tablets; we pay, buy, create, search and socialise on mobile.
Mobile video is a great opportunity to interact with your audience and improve conversion rates. So when creating online video content, why not put mobile first?

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Official selection Women Deliver Film Festival

Official selection of the world’s largest conference on gender equality and the health and rights of girls and women. We are very happy to announce that two of our films created for CARE Nederland & H&M Foundation have been selected for the Women Deliver Film Festival 2019 in Vancouver! The Makmende team is super proud, and ... Read more