Part 3: THE (R)EVOLUTION OF STORYTELLING

Western hegemony keeps declining as other parts of the globe claim their rightful places. With a pandemic that keeps on raging, Makmende is letting go of the Western gaze even further. In its hybrid events, which combine the best of the offline and online experiences, people from across the globe create magic together…

Part 2: THE (R)EVOLUTION OF STORYTELLING

“For us, the question is always: how can we move beyond the idea of us and them, and into the space of actual human connection?”, says Giselle Micollo, Creative Director at Makmende Media. “We aspire to be inspired by all media makers who participate in our productions, here and there, instead of being the top-down employers”…

Part 1: THE (R)EVOLUTION OF STORYTELLING

Ever seen a locust up-close? In the summer of 2020, Ethiopia and Somalia experienced the worst locust invasion in 25 years. The Dutch Relief Alliance (DRA) wanted to produce video content about the emergency relief they were providing, to inform donors of the severity of the situation

Simply telling the story isn’t enough anymore

content strategy

Simply telling the story isn’t enough anymore

At Makmende we’re lucky enough to work with clients that have great stories to tell. Unfortunately, they often have a hard time getting people’s attention. Because, who’s listening anyway? Simply telling the story isn’t enough anymore. You need a plan, a strategy.

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Why health partnerships don’t make the news and how they should

Why health partnerships don’t make the news and how storytelling could help change that

In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.

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Does ‘mobile first’ change the way you create video?

Does ‘mobile first’ change the way you create video?

The numbers are very clear, over half of all people (and almost all millennials) watch video content on a mobile device. We’re glued to our phones and tablets; we pay, buy, create, search and socialise on mobile.
Mobile video is a great opportunity to interact with your audience and improve conversion rates. So when creating online video content, why not put mobile first?

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Official selection Women Deliver Film Festival

Official selection of the world’s largest conference on gender equality and the health and rights of girls and women. We are very happy to announce that two of our films created for CARE Nederland & H&M Foundation have been selected for the Women Deliver Film Festival 2019 in Vancouver! The Makmende team is super proud, and ... Read more