Workshop Effective storytelling for impact organizations

How to create effective storytelling for impact organizations?

Storytelling, everybody is doing it. That is precisely why it is important to stand out.You can now sign up for our workshop, and find out how to use storytelling effectively nowadays for your organization. Just for friends and partners for a friendly price of 99 euro.


– The state of storytelling in 2019: inspiring cases

– Tips for using storytelling effectively for your organization

– A storytelling strategy: working on a specific project yourself

In short, a workshop that you must join if you want to stand out with storytelling.


This workshop is €99 per person. We will send an invoice by email.

Where and when

The workshop is 3 hours and takes place in Amsterdam. You can choose from 1 of the following dates:

Tuesday, November 5, 2019, 2019: 10:00 – 13:00
Tuesday, November 12, 2019: 10:00 -13:00

Our previous workshops were attended by Communication managers / employees of, among others, Aidsfonds, Oxfam Novib, FMO, Plan, Habitat for Humanity, Action Aid, ect. Register quickly, full = full.

Register by filling in this form or send an email to (Workshop will be in Dutch)

Here’s 3 ways how visual storytelling can help.

Annual reports, impact reports, midterm reviews…They are important milestones, but not always easy to digest.
Here’s 3 ways how visual storytelling can help.

Photography is your best friend

Most reports today include photography but often, not much time is spent on a consistent photographic style and narrative. The photographs might be taken from a variety of different projects throughout the year with difference in style and quality. We believe that creating photography specifically for your report makes all the difference. The photos tell your story from A to Z, just like the story you’re telling with words.  

We have a network of photographers around the world, so they never have to travel far to get you the best images for your visual story.  

Photoshoot for SOMO on the garment industry in Myanmar 

Photoshoot for RVO on access to electricity in Rwanda

Photoshoot for Care on climate change in Uganda

Stories from the field 

How do you showcase or evaluate your theory of change? These are often complex processes involving different actors and long term processes. Breaking the process down into smaller bits and showing what the pathway of change looks like in real life, can be of great help. Not just to convince people of how important these processes are, but also as a starting point for further discussion. This is what we did for the Girls Advocacy Alliance. We worked with local journalists who go on a journey to find out what triggers change. How does it come about and what impact does it have on the ground?

The result: a series of mini documentaries which were used to spark discussion with professionals and partners of the Alliance. 

Literally step into a project, with 360 video

360° video is an immersive experience. When you put on the goggles you’re transported to a new reality. You can look behind you, above and below and hear the sounds around you. That’s why it’s also a very effective tool for selling or showing the impact of your projects. 

You could create hefty reports about the impact of your projects, or, you could invite your funders or partners to experience it for themselves. 

Want to know more? Mail Ivan ( with any question how MAKMENDE could help you infuse your report with strong visuals.

360 video for GAIN on nutrition in the garment industry in Bangladesh


Why health partnerships don’t make the news and how they should

Why health partnerships don’t make the news and how storytelling could help change that

In developing countries big steps have been taken by health partnerships in the areas of access to medicines and health systems. It is important that a broad audience learns about these initiatives and how pharmaceutical companies contribute to inclusive, equitable, economically productive and healthy societies. If nothing, these stories should offer a balanced reporting and change the view that people have of the ‘Big Pharma’.

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3 tips: how to distinguish your communication about gender

How to make your communication about gender stand out?

Gender equality and diversity are hot topics. So how can you distinguish yourself when communicating about your work on the issue? We share with you three tips we at MAKMENDE find helpful when communicating about this topic. And of course we give examples of how we translate these tips into concrete communication assets.

TIP 1: Don’t talk about women, talk to women

It may be an open door, but this is a classic mistake many NGOs and brands still make. They show their involvement with a theme, but forget to give a voice to the people they talk about. Dare to start a direct conversation with the women participating in your program, and challenge the viewer by addressing him or her directly.

 Let’s have a conversation with Uwe, The Hard Headed Business Woman (created for BoP innovation Center)

TIP 2: Use humor (even if the subject is serious)

For charities, humor is not the most obvious tactic, with the majority using emotional and sometimes unsettling advertisements to convey urgency.

However, when it comes to serious or difficult issues such as gender equality, a little humor can also be very effective, attracting public attention and encouraging online engagement

With this campaign for Microbanker, we generated 40,000 euros and a million views in no time.

TIP 3: “Knock women off the pedestal!” 😉

Many impact organizations portray women as heroes in their communication campaigns. They are often depicted as super entrepreneurs, leaders or fearless warriors. While women often rightfully deserve such titles 🙂 , it is no longer original to use this in your communication. We believe it is much more effective to see the real women and get to know them. That is powerful enough in itself!

For a campaign for Mamacash we let young women speak about sexuality. 

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