How are you?

How are you?



Hi creatives, photographers, producers and DoPs around the world,

What a surreal past few weeks it’s been!

Second week of March, the entire team at Makmende was sent home to begin our “work-at-home” journey. No more team meetings around a shared breakfast, no more physical socialising with our co-workers, no more putting our
bikes on the ferry to reach our office in Amsterdam Noord.

As most, we weren’t immune to the tidal wave of project cancellations as we witnessed countries going into lockdown, one after the other, which consequently shut down, in most cases, the possibility of shoots to take place altogether.

We’ve been adapting to our new reality fairly well as most humans will, in the end (we’re more resilient than we think).

Now going into our sixth week of lockdown, our new “work-at-home” routine has taken shape and even gotten to be comfortable.

That being said, each lockdown scenario has been a total different experience for everyone (see our crews’ shared experiences below) and sometimes much tougher than what we’ve been dealt here in the Netherlands.

That brings me to ask you: how are you doing right now?  What’s been keeping you up at night? What’s changed for you?  Are you confined to your home or, on the contrary,  busier than ever covering stories related to COVID?

Post a selfie of your “new reality” on Instagram and tag @makmendemedia for a re-share. We’d love to hear from you!

Spotlight on our network: Cameras don’t make movies, people do.

Spotlight on our network: Cameras don’t make movies, people do.

Today we wanted to put a spotlight on one of the talented visual storytellers that we’ve worked with. Vee Salazar is a Filipino documentary filmmaker who we’ve collaborated with on multiple projects. She was the videographer for our projects with GAA/PLAN, and most recently Care. We are happy that she could squeeze some time in for us to get to know her a bit better. This is her story.

“I am what you may call a late bloomer. But it never came to my mind that it’s too late, because it never is. Yes, it took me a little while to figure things out, but I never lose hope.”

My first experience with filmmaking came about when I was in college. I took an elective course in introduction to film, but I didn’t know back then that this was the path that I wanted to pursue until I became a production intern for Rappler, an online news website in the Philippines. There I came to realize my love for making documentary films. I learned to see how important it is to tell even the simplest of stories.

With Rappler, I had this vision of being able to make the people see that there is more in the world than just the four walls of our comfort zone. I had an outlet and I made sure to use that. This opportunity gave me much more than just making a living out of it – it made me aware of the issues and struggles people are facing.

Being a newcomer in the industry can be pretty intimidating and belittling. I’m surrounded by people that have much more experience than I have and I think that is one of the factors why I always feel pressured to create. It felt like I was living a cliché. At first, I was dragged down by my mentors who constantly told me I couldn’t do it and that I’m not good enough. These experiences made me shy to share my own thoughts and I was scared not to meet other peoples’ expectations of me.  

“There are much more important issues that we have to pay attention to other than our own insecurities.”

You have to remember why you do this and who you do this for: it is to tell a story, not to prove yourself. I’ve chosen this path not because I want to be relevant but because it’s the best I can do for the people – to tell their story. In my own little way, I’ve become one of the voices that has helped them say what’s needed to be said.  

Each story, may it be of a person, a thing, or a place is unique. I don’t limit myself to one topic because each one has its own importance. The reason for telling stories should not be limited to that of a national concern. Your goal can be as simple as making someone smile or inspiring them today. 

The stories that inspire me the most are the stories of courage and ingenuity, of how some people manage to overcome the impossibilities of life. I want my work to reflect the courage I see in the people that I create stories with. That those who did not dare to look will somehow finally pay attention.

We live in the digital age and probably three out of five videos we see on the internet have the same plot lines but just because you’ve seen this before, doesn’t mean that it’s not worth telling. If your main goal is to get the story viral then you are missing the whole point of storytelling. Yes, the views, likes, and shares mean you’re able to make the people be aware of this particular story, but were you able to get your message across?

“I’d like to think of myself as a tool for them to get their stories across. I’d like to help them raise their voices.”

So remember, this is not about you. These stories you’re telling are about the people you’re echoing. Don’t focus on how your passion can pay you, the nice portfolio, the awards or the fancy festivals, tell the story because you believe in its integrity and it’s something you really care about. What good will it do to your subject if you’re only thinking of your own benefit? These stories we tell are not ours, we’re only serving as a platform for them to get their message across. And if you fail to give them their voice, then you fail as a storyteller. 

So, aspiring storytellers: listen – don’t isolate, and dig deeper. 

“Our experience is what makes us as a person and if you haven’t found your fire, it’s okay. Keep on telling stories. And one day, in the montage of your life there will be spark, then you’ll ignite.”

communication partner of wwf

New partnership with IUCN and WWF

Makmende is proud to announce our new and shiny partnership with IUCN and WWF.

The prospect of this collaboration is very exciting! We aim to open up a dialogue about best practices to protect ecosystems around the world. Not a minor topic, we would say…
The bottleneck seems to be collaboration between business, government and civil society organizations.
Meanwhile, the scale of the problem desperately calls for joint solutions.
So, what works?
What strategies are most successful to forge collaborations and how can we learn from each other’s experiences?

Makmende is going on a trip around the world to find out. And don’t worry, we won’t be burning airmiles. No need, we have our people on the ground. Together with local journalists and filmcrews we’ll gather experiences from Benin, Philippines, Paraguay and the Netherlands.

No polished one-liners or incredible success stories, but perspectives from real people, dealing with the messiness of reality on the ground. Asking them, what works, really? We’ll then publish these perspectives through blogs, interviews, statements and videos and ask an audience of specialists what they think. Again, asking: “what works for you?”

Instead of using our content to dish up simple solutions, we hope to create a discussion between peers.
Because when it comes to the challenges facing our ecosystems today, we’re on uncharted territory. There’s no easy answers. We believe that an organization striving to protect nature can best position itself at the center of a constructive discussion, to then find the best way forward. We congratulate IUCN and WWF on taking the lead and opening up this dialogue and are thankful for the opportunity to contribute.