When Microbanker launched a radical new platform allowing people to sponsor individual entrepreneurs in Uganda, they needed to create a buzz around it. They asked us to come up with something ‘daring’.
So we organized a lipdub in a small Ugandan town called Mukono together with 500 women, singing and dancing to Jesse J’s ‘Pricetag’.
It resulted in a heartwarming, humorous videoclip that shows how we all have similar dreams and aspirations, regardless of our environment or the country we happen to live in. The video hit 2 million views on youtube and brought in large donations to help finance small businesses around the world.
