Care and the H&M Conscious Foundation | Who inspires you?

Care and the H&M Conscious Foundation asked us to come up with a concept that would show the value and the impact of their approach. We proposed to do a series of short films on the ‘admirers’, because the real impact of role models can best be measured by their capacity to influence the people around them.

Together with our local researchers we found moving stories showing resilience, solidarity and personal growth. We filmed in Peru, Burundi, Ivory Coast, Nepal and Jordan. Watch the full film here     

‘Working with Makmende has taught us that genuine storytelling can serve as a tool to inspire, to show results, change behavior, lives and policies.
Margot Bolwerk, Campaign officer at Care

This project is part of a larger campaign called Skillpower, an initiative by Care supported by H&M . It is connected to the regional projects worldwide that empower local women in upcoming economies and rural areas.

Drop us a line if you’re working on something that could use a little of the Makmende spirit