A media production company specialized in impact stories Are you Makmende? The header of this month was created for Stop Child Labour by HIVOS A media production company specialized in impact stories is now: Are you Makmende? So you think you’re Makmende? We are a media production company specialized in impact stories. Producing visual content in all parts of the world – locally produced, globally spread. Makmende is Swahili slang for attempting to do what seems to be impossible. The organizations and brands we partner with sometimes feel they’re doing just that. Innovating healthcare, challenging gender roles or advocating against climate change, we make sure their stories get told in a way that not only captivates, but also activates audiences. Through storytelling and strategy we help enhance our clients’ social impact. At Makmende we get the word out. NEW | our most recent work AllProjectsCare and the H&M Conscious Foundation | Women empowermentProjectsPharmaccess | Access to healthcare through technologyProjectsFacebook | Connecting the world, one story at a timeProjectsMicrobanker | It’s all about the money!ProjectsBoP Inc | Ask Dr. Roni!ProjectsPhilips | Innovation for a better world and brighter futuresProjectsAidsfund | Bridging the gapsProjects WHO DO YOU ADMIRE? Care and the H&M Conscious Foundation | Women empowerment Role models can inspire others to become better versions of themselves. That is why Care and the H&M Conscious Foundation use strong women to lead their regional campaigns on women economic empowerment. Watch the film and read more about the impact of role models > ‘Working with Makmende has taught us that genuine storytelling can serve as a tool to inspire, to show results, change behavior, lives and policies.’ Margot Bolwerk, Campaign officer at Care (R)EVOLUTION Pharmaccess | Access to healthcare through technology With ‘the mobile health wallet’, pharmaccess is revolutionizing healthcare delivery in Africa and creating access to healthcare for all. We’re currently working on a 360 Video concept to promote this outstanding technological achievement. Read more about the immersive experience of video in 360 degrees > Pharmaccess pioneers innovations that explore new directions and provide real world solutions in order to increase access to affordable and better healthcare for people in sub-Saharan Africa. pharmaccess.org CONNECTING THE WORLD Facebook | Connecting the world, one story at a time ‘Find individuals from all corners of the world who are not online, but who have something amazing to share’. Facebook first approached us with this incredible challenge in 2014. We were immediately triggered by their request. Find out more about our global story hunt > Through the connectivity efforts of internet.org, Facebook brought more than 25 million people online, who would otherwise not be introduced to the internet. internet.org IT'S ALL ABOUT THE MONEY Photo: Berta Banacloche Microbanker | It’s all about the money! When Microbanker launched a radical new platform allowing people to sponsor individual entrepreneurs in Uganda, they needed to create a buzz around it. So they asked us to come up with something ‘daring’. Curious to see what we did? > ‘Makmende helped us to make a promo video, it became Africa’s largest lipdub. Choosing the most impactful message was instrumental in getting the video to go viral on social media.’ Duko Hopman, founder and CEO of Microbanker ASK DR. RONI BoP Innovation Center | Ask Dr. Roni! No one wants to be told what to do. So how do you make people change behavior that’s doing them more harm than good? BoP Innovation Center asked us to think of ways of convincing a rural Bangladeshi audience to change old habits regarding nutrition and hygiene. We decided to add humor to the equation and asked our local team to think along. What makes a Bangladeshi audience crack up? Watch the episode on sanitary napkins (in Bengali!) > ‘We think it was a great idea of Makmende to use a local comedian that plays a silly doctor as it made the videos very entertaining and engaging for all household members in rural Bangladesh’. Emile Schmitz, Impact Marketeer at BoP Innovation Center A BRIGHTER FUTURE Photo: Nana Kofi Acquah Philips | Innovation for a better world and brighter futures The Phillips Foundation uses their latest solar powered LED technology to create safe areas in communities which lack electricity. In the past years we’ve made various stories about the impact of this project. One of our first stories featured Fredrick Ochieng, a boy living in the Kenyan slums. Four years on we visited him again, watch what we found > ‘We have travelled a long way together in Africa these past six years!’ Nick Kelso, Marketing Communications Manager at Philips BRIDGING THE GAPS Aids Fonds | Bridging the gaps The Dutch Aids Fonds created a special program called ‘Bridging the Gaps’ to support key populations that have a high risk of becoming infected with HIV. We made a series of videos about their projects in Vietnam, Tajikistan, Ukraine, South Africa and Kyrgyzstan. Watch the video we made in Ukraine > ‘Makmende’s crew demonstrated professionalism not only in the production of strong and touching videos, but also in treating our people and the sensitive issues that we address in a respectful way’. Martine van der Meulen, Contentmanager involvment at Aids Fonds TALENT IS EVERYWHERE ABOUT | stories that make waves Makmende is a full service production company focussing on impact stories. We help brands and organizations to raise awareness on the issues of today, by telling stories that come straight from the communities we, and our clients, care about. Locally produced content and globally spread. We design (online) media strategies and create concepts that help our clients to reach target audiences and enhance their social impact. We track and trace our results to make sure the message triggers the right people. Sustainable development is in our DNA, for the past 10 years we’ve worked alongside NGOs, governments and businesses that strive for a better world. We’ve seen NGOs become brands and brands become advocates. Our strategists and media experts make that cross-over work, addressing the social responsibility of brands and creating commercial quality for NGOs. Makmende is a full service production company focussing on impact stories. We help brands and organizations to raise awareness on the issues of today, by telling stories that come straight from the communities we, and our clients, care about. Locally produced content and globally spread. We design (online) media strategies and create concepts that help our clients to reach target audiences and enhance their social impact. We track and trace our results to make sure the message triggers the right people. Sustainable development is in our DNA, for the past 10 years we’ve worked alongside NGOs, governments and businesses that strive for a better world. We’ve seen NGOs become brands and brands become advocates. Our strategists and media experts make that cross-over work, addressing the social responsibility of brands and creating commercial quality for NGOs. HOW | talent is everywhere How we do this? With lots of care, love AND the right people. We are a network company, our core team of creatives, producers and strategists is based in Amsterdam. Working closely together with local professionals scattered around the globe, who have access to incredible stories and are able to produce them even in the most remote areas. This is an approach we strongly believe in and we have a long track record to prove its worth. We don’t fly in crews if we don’t need to, because talent is everywhere. For each assignment we partner up with the best people for the job, who work alongside you and your team. Check out our portfolio to see how that works out > Audiences are savvy and the media is more transparant than ever. A story that is not truthful, will be easily dismissed. We present real stories that challenge our perceptions and are embedded in local culture. LET'S HAVE COFFEE Photo: Mostafa Darwish Photo: Mostafa Darwish CONTACT | drop us a line Let us know if you’re working on something that could use a little of the Makmende spirit… Your Name Your Email Your Message Makmende Media BV Van Diemenstraat 160 1013 CN Amsterdam The Netherlands firstname.lastname@example.org +31 (0)20 423 16 44 +31 (0)20 221 91 56 Makmende Media BV Van Diemenstraat 160 1013 CN Amsterdam The Netherlands +31 (0)20 423 16 44 +31 (0)20 221 91 56 JOB OPPORTUNITIES Are you feeling Makmende today? Send an open application to email@example.com We’re always on the lookout for new talent and open for traineeships.